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A buoyant and dynamic team who thrives on outside of the box thinking

Our team

Pamela Badham

Founder and CEO

Dream chaser, strategic thinker, Mum of three and coffee drinker. Learnt the value of hard work by working hard. A firm believer that the best place you can wear your heart, is on your sleeve.


Geoff Crow

Commercial Director

Coffee drinking, cake eating innovator and strategist. Big thinker, hubby and proudly embarrassing dad of 2. Single malts and old Landrovers.

Lucy Edwards

Senior Account Director

Faith that your gut is almost always right. Great listener and truster in thinking big, and that hard graft gets you places. No BS allowed. Say it how it is. Peace and love.

Tanya Binks

Account Director

Results driven, and a media hound. Mum of two, constantly dreaming of her next adventure, or her next meal out. (Currently on Maternity Leave)

Liz Ashworth

Account Director

Creative thinker, insight searcher and story angle hunter. Loves the psychology behind what makes consumers tick, how brands can respond to this and how media will jump on it. Mum of boys, Peloton rider and sunshine chaser.


Cristina Artico

Account Manager

Lover of literature, mother to a lively son, and dedicated follower of fashion with a passion for PR, coffee, travel, and University Challenge. Yes, I know...

Nikhil Pereira

Account Manager

Dyed in the wool media guy, Nik’s edited magazines, broadcast news, and worked in PR. Recently swapped the sandpits of Dubai for historic Scotland.


Alex Brown

Senior Account Executive

Lover of cute dogs, Harry Styles, red lipstick, and Marvel movies. Can usually be found with her Pomeranian Teddy in one hand, and a cocktail in the other. Always dreaming of her next holiday destination.


Katie Easton

Account Executive

A natural storyteller, Katie loves to craft creative content grounded in clear brand strategy. Out of work she runs after her two kids and greyhound Zelda, or drinks tea and listens to Taylor Swift.

Victoria Edmond

Account Executive

Yorkshire lass who adopted Scotland as home, thoughtful introvert always looking for new knowledge, lover of movies and sushi. To be found surrounded by piles of books in her tiny cottage.

Alison Shaw

Senior Copywriter

News junkie, scribbler, pedant. Journalist, PR consultant and World War II geek addicted to everything 1940s and Cary Grant films – born too late! But still a bit of a 70s disco diva. That’s D.I.S.C.O...


Bill Shaw

Senior Consultant

Bill has run his own successful one-man, media relations-focused PR practice for over a decade and he’s also delighted to work with the team at Four, providing advice and support on B2B campaigns.

Becky Güth


A sparkle-loving, coverage chaser whose passion lies in finding out how brands tick and working with them to help prove their place in the market.

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