The Brief
Powerhouse Scottish law firm, Boyd Legal, expanded its portfolio through the strategic acquisition of Fife Solicitors, Baird & Company. Teaming up with Maclean, Boyd Legal’s creative team, Four Marketing Agency spearheaded a PR campaign to ensure the move was celebrated by national, regional and trade media.

The Action
Our team created a tailored PR strategy to announce Boyd Legal’s successful acquisition. This included creating a new brand toolkit, redefining key messages, drafting a strategic press release and managing distribution and securing coverage.

The Result
Within just one week, Four secured 24 pieces of top-tier coverage with an OTS of 5.5 million. Some publications Boyd Legal featured in included The Herald, The Scotsman, Yahoo News, Scottish Legal News, and Scottish Financial News. Most notably, we ensured that Boyd Legal’s story was published in a positive light across 100% of press coverage.